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Nivada watches history11/15/2023 The brand was purchased by Salinas Pliego and Grupo Salinas restarted sales in 2000 selling entry-level watches and operating company-owned branded stores. Today, the Nivada brand continues in some markets, notably Mexico. In the United States, Croton was formed in 1940 as a distributor for Nivada products, so many were sold under the “Croton Nivada”, “Croton Nivada Grenchen”, and simply “Croton” names. Nivada was prevented from using their name during the 1960's and 1970's due to its phonetic similarity with Movado, so the products were labeled “Nivada Grenchen”. The company was run by Max Schneider, son of the founder, at that time. Nivada celebrated its 50th anniversary in 1976, suggesting that the company officially dates to 1926. The company relied on proven movements from ETA and Phénix S.A., as was typical at the time, and the company was known for quality mass-produced watches. In 1926, Nivada was operational in Grenchen as Wüllimann Schneider Nivada S.A. The company gained traction after World War II, producing a series of successful watches before succumbing to the quartz crisis. Nivada was founded as early as 1879, in 1887, or as late as 1926 in Grenchen, Switzerland. The movement is in a fully working order, runs and keeps correct time.Ĭondition: checked and serviced, very good working and cosmetic condition, new leather band Nivada - Swiss made 50's mechanical wind up Watch NIVADA, ref.2930063
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